Granted United States Patent · US12039568B2 · Assignee of record — Emelem Pty Ltd

Independent Claim 19

Computer-readable medium / executable software instructions

Independent Claim 19 protects a non-transitory computer readable medium carrying instructions executable by one or more processors to perform the recited steps. This review environment examines publicly documented software instructions, SDK components, execution locations and integration behaviour against those limitations.

Claim 19 — technical review position

Where the software analysis stands

Publicly disclosed Woosmap technical documentation identifies executable SDK and integration functionality corresponding with multiple elements of the software architecture addressed by granted Claim 19 of US12039568B2.

Particularly relevant areas include device-side location processing, persistent visit and location information, Zone of Interest processing, store and POI geofence monitoring, geographic event generation, ETA and temporal processing, and software integrations capable of transmitting these events and associated user information into customer-engagement workflows.

The principal remaining questions concern the complete relevance-matching operation, retailer-entered targeting criteria, the precise geographic and temporal gating configuration, and whether all limitations of Claim 19 are implemented within a relevant United States software deployment.

Primary public evidence for Claim 19

Materials relied upon, and the elements they support

Woosmap (developers.woosmap.com)

Supports 19A

Woosmap Geofencing SDK — Android setup and initialisation guide

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19A

Woosmap Geofencing SDK — iOS setup and initialisation guide

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19D, 19F

Woosmap Android SDK — Monitor places with custom geofence

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19D, 19F

Woosmap iOS SDK — Monitor places with custom geofence

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19B, 19G

Woosmap Geofencing SDK — Visits and Zone of Interest

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19B

Woosmap Android SDK — Monitor user visits guide

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19B

Woosmap iOS SDK — Monitor user visits guide

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19G

Woosmap Distance API — Isochrone feature

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19C, 19E

Woosmap Geofencing SDK — Salesforce Marketing Cloud integration

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19E, 19H

Woosmap Geofencing SDK — Braze integration

Original source ↗

Woosmap (developers.woosmap.com)

Supports 19H

Woosmap Geofencing SDK — Batch integration

Original source ↗

Woosmap (woosmap.com)

Supports 19I

Woosmap Geofencing — commercial use case page

Original source ↗

Granted claim architecture

Three independent claims

Claim 1

Analysis of the Granted System Architecture

Analysis of the claimed system architecture and corresponding publicly disclosed Woosmap functionality.

View system mapping

Claim 10

Analysis and Attribution of Recited Method Steps

Analysis and attribution of the recited method steps against publicly disclosed Woosmap operations.

View method mapping

Claim 19

Analysis of Executable Software Instructions and Processing Environments

Analysis of executable software instructions, processing environments and corresponding Woosmap software functionality.

Currently viewing

The three independent claims provide different statutory perspectives on the protected architecture: the system itself, the computer-implemented method, and the executable software instructions. They are separate statutory categories directed to a single architecture, and are analysed as such throughout this review.