Deployment 01
The Phoenix Mills Limited — Phoenix Nhance loyalty application
Entity — industry
Jurisdiction / market
Relevant Woosmap technology
Documented implementation
Relevant granted claim elements
Public evidence — source record
Matters established by the public record
- A live, named, at-scale implementation of Woosmap geofencing operated by a commercial property and retail business.
- Delivery of personalised offers to consumer devices on the basis of the consumer's location, in volume.
- A retailer-side customer record — registered users, loyalty points, coupons and campaign interaction history — held alongside the location capability.
Matters not established by the public record
- Whether previously collected user information is an input to the selection of the notification, or whether the geofence alone triggers it.
- Which platform composes and issues the notification, and whether a temporal condition gates it.
- Whether retailer-entered demographic or preferred-recipient criteria are applied.
- Whether any part of this implementation operates in the United States.
Relevant independent claims
United States deployment status
Capability, integration, deployment and United States evidence
Product capability
Integration capability
Deployment evidence
Evidence of United States implementation
Claim 19 linkage — executable software instructions
Each limitation of granted Claim 19 is recorded against the matters this deployment’s public source record does and does not establish. Technical correspondence only.
Stored instructions on a computer readable medium
The loyalty application is a deployed mobile application publicly stated to use Woosmap Geofencing, which is distributed as installable SDK instructions.
Instructions accessing previously collected user data
A retailer-side record of registered users, points and coupons exists; the disclosure does not state that stored location or visit history is accessed by the notification instructions.
Instructions matching notifications for relevance
Offers are described as personalised and real-time based on location; no matching engine or relevance computation is described.
Instructions processing consumer-device location
Shopper device position is processed against mall and in-mall geofences as shoppers move.
Instructions applying retailer-entered specifications
No retailer-entered demographic or preferred-recipient specification is described.
Instructions gating on the geographic condition
Notifications are described as arising from movement through the monitored geofenced space.
Executable location and time logic
No temporal condition is described in the disclosure.
Instructions enabling and disabling communication
Reported notification volumes indicate automated issue; no enable / disable control is described.
Instructions allowing sending of the notification
Tailored promotions are delivered to the shopper's device; more than 208,600 geofencing notifications reported.
Combined claim-element correspondence
Retailer-associated system
ESTABLISHEDNamed mall operator running the loyalty application.
Consumer device
ESTABLISHEDShopper mobile devices receive notifications as they move.
Previously collected user information
PARTIALA loyalty record exists (users, points, coupons); its use as a communication input is not stated.
Relevance / matching
PARTIALOffers are described as personalised; the matching mechanism is not disclosed.
Retailer targeting
NOT ESTABLISHEDNo disclosure of retailer-entered recipient criteria.
Retailer-associated location
ESTABLISHEDGeofences correspond to mall and in-mall retail locations.
Geographic condition
ESTABLISHEDNotifications are issued as shoppers move through the monitored space.
Temporal condition
NOT ESTABLISHEDNo temporal gating is described in the disclosure.
Automatic communication logic
PARTIALVolume of geofencing notifications indicates automated issue; the enable / disable logic is not described.
Relevant notification
ESTABLISHEDPersonalised offers delivered to the shopper's phone.