Granted United States Patent · US12039568B2
Purpose of United States Deployment Analysis
This analysis examines publicly disclosed Woosmap deployments and integration architectures for evidence of combined functionality corresponding with the limitations of the granted claims of US12039568B2.
The independent-claim analysis identifies multiple areas of technical correspondence within Woosmap’s publicly disclosed technology. This section examines whether publicly disclosed customer deployments and integration architectures provide additional evidence concerning the combined operation of those functions.
Particular attention is given to implementations capable of connecting location and historical user context with customer information, targeting logic, temporal conditions and automated consumer communications.
08 — Woosmap disclosures
Woosmap's own published material, recorded as statement, technical function, patent relevance and source.
Woosmap statement
Drive to store is described as the set of digital strategies that convert online interactions into physical store visits, spanning geofencing, store locators, click-and-collect, local inventory and location-based push notifications.
Technical function
Positioning of geofencing and location-based push within one retailer marketing architecture.
Relevance to granted claim elements
Combined architecture of Claim 1 — elements E, G and I operating together.
Woosmap statement
Geofencing is described as drawing virtual boundaries around physical locations and triggering actions when a customer's device enters or exits the zone.
Technical function
Automatic condition detection at a retailer-associated boundary.
Relevance to granted claim elements
Claim 1 elements D, E and G.
Woosmap statement
A store locator is described as surfacing the right location based on the user's position, displaying real-time information and calculating accurate travel time.
Technical function
Selection of a retailer location by reference to the consumer's position and travel time.
Relevance to granted claim elements
Claim 1 elements E and H.
Woosmap statement
Geolocation for retail is described as more than maps and directions: it identifies habits and meets customers' needs when and where they arise.
Technical function
Behavioural analysis of retained location history, applied in time and place.
Relevance to granted claim elements
Claim 1 elements B, C and H — the relevance and temporal limitations.
Woosmap statement
Geofencing is offered to improve the mobile customer journey by identifying the app user's location and triggering events based on geofence monitoring.
Technical function
Application-embedded monitoring producing automatic events.
Relevance to granted claim elements
Claim 1 elements A, D and I.
Woosmap statement
Zones of Interest, recurrent locations and geographical and temporal clustering are computed from locations and visits stored on the device.
Technical function
Derivation of behavioural categories from previously collected user information.
Relevance to granted claim elements
Claim 1 element B and the relevance determination of element C.
Woosmap statement
Click-and-collect and curbside workflows are described around arrival detection and order-readiness sequencing.
Technical function
Order preparation triggered by a combined location and time condition.
Relevance to granted claim elements
Claim 1 elements H and I; dependent claim 7.
Woosmap statement
Event payloads forwarded to engagement platforms carry idStore, city, zipCode, tags, types and arbitrary user_properties fields.
Technical function
Transport of retailer and user attributes alongside the location event.
Relevance to granted claim elements
Claim 1 elements C and F — the inputs on which relevance and targeting would operate.