Granted United States Patent · US12039568B2
Purpose of United States Deployment Analysis
This analysis examines publicly disclosed Woosmap deployments and integration architectures for evidence of combined functionality corresponding with the limitations of the granted claims of US12039568B2.
The independent-claim analysis identifies multiple areas of technical correspondence within Woosmap’s publicly disclosed technology. This section examines whether publicly disclosed customer deployments and integration architectures provide additional evidence concerning the combined operation of those functions.
Particular attention is given to implementations capable of connecting location and historical user context with customer information, targeting logic, temporal conditions and automated consumer communications.
11 — Public source record
Every source below is also carried into the evidence library as a numbered exhibit. Sources accessed 26 August 2026.
Woosmap Technical Documentation
Woosmap (woosmap.com blog)
Accessed 26 August 2026
Retail deployment narrative for ETA-based customer arrival detection, order-readiness workflows and curbside/click-and-collect notification sequences built on geofencing events.
Elements F, H, I; dependent claim 7
Open original source ↗Woosmap (developers.woosmap.com)
Accessed 26 August 2026
Transmission of Woosmap Geofencing SDK events to Salesforce Marketing Cloud from four context types — Geofences, POI, Visits and ZOI — to trigger an Entry Event; connector initialisation with EventDefinitionKeys for woos_geofence_entered_event, woos_geofence_exited_event, woos_POI_event, woos_Visit_event, woos_zoi_classified_entered_event and woos_zoi_classified_exited_event; and event data fields including user_properties.[field_name].
Claim 10 steps 10A, 10C, 10E, 10H, 10I
Open original source ↗Woosmap (developers.woosmap.com)
Accessed 26 August 2026
Transmission of Woosmap Geofencing SDK events from Geofences, POI, Visits and ZOI contexts to Braze as custom events with associated properties, tied back to push messaging campaigns.
Claim 10 steps 10H, 10I
Open original source ↗Woosmap (developers.woosmap.com)
Accessed 26 August 2026
Transmission of Woosmap Geofencing SDK events from Geofences, POI, Visits and ZOI contexts to Batch as custom events, expressly usable as a Custom Event trigger in the Automation and Journey composers.
Claim 10 steps 10H, 10I
Open original source ↗Woosmap (developers.woosmap.com)
Accessed 26 August 2026
Detection of when and where a user has spent time (visits) without explicit monitoring; assessment of time spent on each visit; definition of Zones of Interest as places where a user recurrently spends time; and the express statement that, when the Zones of Interest feature is activated, the SDK stores and clusters historical location data on the device for each user, identifying approximate home and office locations from the time distribution of clusters. Also publishes consumer context examples including commuting home and leaving the office for a click & collect order.
Claim 10 steps 10B, 10C, 10G; Claim 1 elements B, C, H
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
Commercial description of geofencing triggering events on device entry or exit of a monitored region; contextualisation of push notifications at the right time and in the right place; support for distance-based, time-based, ETA/isochrone and recurrent geofences; and retail, geomarketing and offer-targeting use cases including tailoring by where users live or work.
Elements A, B, C, G, H, I
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
Woosmap's own description of drive-to-store as digital strategies spanning geofencing, store locators, click-and-collect, local inventory and location-based push notifications, including geofencing that triggers actions when a customer device enters or exits a zone and store-locator logic surfacing the right location based on the user's position with accurate travel time.
Claim 1 elements E, G, H, I
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
Woosmap's own retail positioning that geolocation for retail identifies customer habits and meets customer needs when and where they arise, rather than providing maps and directions alone.
Claim 1 elements B, C, H
Open original source ↗Woosmap Customer Case Studies
Woosmap (woosmap.com)
Published 23 September 2024 · Accessed 26 August 2026
A named, live deployment by The Phoenix Mills Limited across eight malls in seven Indian cities using Woosmap Geofencing and Indoor products, delivering real-time personalised offers based on shopper location, with 492,518 marketing campaign notifications and more than 208,600 geofencing notifications reported, and a loyalty programme holding customer identity, points and coupon records.
Claim 1 elements A, B, D, E, G, I · Phoenix Mills — Phoenix Nhance (India)
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named United Kingdom health and wellbeing retailer deployment using Woosmap for store location and click-and-collect services.
Claim 1 element E; dependent claim 7 · Holland & Barrett (United Kingdom)
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named grocery retailer deployment in Italy connecting physical store locations with e-commerce journeys using Woosmap geolocation and distance products.
Claim 1 element E · Carrefour Italy
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named United Kingdom hospitality operator deployment using Woosmap Distance, Localities and Stores products to direct customers to physical venues.
Claim 1 element E · Greene King (United Kingdom)
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named apparel retailer deployment using automated geolocation, store locator and address finder within the customer journey, with a reported e-commerce conversion increase of more than 50% against 2019.
Claim 1 elements A, E · Etam Group
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named home-improvement retail deployment using Woosmap Address, Localities and Stores products for store location.
Claim 1 element E · HUBO
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named services-marketplace deployment reporting a 24% overall conversion increase and 35% for new customers in the United Kingdom, using Woosmap Map and Localities products.
Claim 1 element A · Wecasa (United Kingdom)
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
A named luxury retail deployment of Woosmap location services; the published page does not state the market in which the implementation operates.
Claim 1 element E · Watches of Switzerland
Open original source ↗Woosmap (woosmap.com)
Accessed 26 August 2026
The published set of named Woosmap customer implementations relied upon in the deployment analysis, and the absence within that index of any success story identifying a United States deployment.
Deployment evidence generally
Open original source ↗Customer Public Disclosures
HERE Technologies (here.com)
Published 1 July 2024 · Accessed 26 August 2026
Statements attributed to Woosmap's chief executive describing an order sent to the nearest location, an estimated time of arrival computed from real-time traffic, and a notification issued to the kitchen when the customer is five minutes away so that order preparation begins; and a statement that Woosmap is expanding its offering to fast-food chains, restaurants and supermarkets across Europe and North America.
Claim 1 elements H, I; dependent claim 7
Open original source ↗Integration Documentation
Woosmap (developers.woosmap.com)
Accessed 26 August 2026
Documented forwarding of Woosmap region entry and exit events into Airship as custom events (UACustomEvent on iOS, CustomEvent.Builder on Android) carrying id, radius, latitude and longitude, for use with the Automation and Journey composers.
Claim 1 elements F, I; Claim 10 steps 10H, 10I
Open original source ↗Customer-Engagement Platforms
Batch (batch.com)
Accessed 26 August 2026
Batch describes the partnership as triggering push notifications at the right time and in the right place and fuelling Batch segmentation data with location context information for notification campaigns.
Claim 1 elements C, F, H, I
Open original source ↗Airship (airship.com)
Accessed 26 August 2026
Airship describes the Woosmap integration as partner-maintained by Woosmap, providing dedicated custom events to trigger messages and to design personalised Airship Sequences and Automations based on location.
Claim 1 elements F, I
Open original source ↗U.S. Deployment Evidence
NO SUFFICIENT PUBLIC U.S. DEPLOYMENT EVIDENCE IDENTIFIED AT THIS STAGE