Granted United States Patent · US12039568B2
Purpose of United States Deployment Analysis
This analysis examines publicly disclosed Woosmap deployments and integration architectures for evidence of combined functionality corresponding with the limitations of the granted claims of US12039568B2.
The independent-claim analysis identifies multiple areas of technical correspondence within Woosmap’s publicly disclosed technology. This section examines whether publicly disclosed customer deployments and integration architectures provide additional evidence concerning the combined operation of those functions.
Particular attention is given to implementations capable of connecting location and historical user context with customer information, targeting logic, temporal conditions and automated consumer communications.
04 — Engagement platforms
Each integration below is documented by Woosmap itself. The matrix records what Woosmap supplies and what the receiving platform is documented to do with it. It does not suggest that any platform performs any act under the granted patent.
Platform
The Woosmap documentation describes configuring an SFMC connector with a contact key and per-event EventDefinitionKey, so that a Woosmap event is passed to Marketing Cloud as an Entry Event.
Platform
The Woosmap documentation states that custom events let user activities and key conversions be tracked and tied back to corresponding push messaging campaigns.
Platform
Woosmap documents use of the Custom Event trigger in the Batch Automation and Journey composers. Batch's own partner page describes triggering push notifications at the right time and in the right place and fuelling Batch segmentation data with location context.
Platform
Airship describes dedicated custom events used to trigger messages and to design personalised Airship Sequences and Automations based on location; the integration is described as partner-maintained by Woosmap.
This diagram describes a publicly documented technical data path. It is not a statement that any third-party platform, or any customer of any platform, performs or is responsible for any act under the granted patent. Those are matters for patent counsel.