Location → customer information → personalised offer → automatic notification
STRONG PUBLIC INDICATIONLocation
ESTABLISHEDShopper location monitored by geofencing in the Phoenix Nhance deployment.
Customer information
UNCONFIRMEDA loyalty record exists; its use as an input to the communication decision is not disclosed.
Personalised offer
ESTABLISHEDThe disclosure describes tailored promotions and real-time personalised offers based on location.
Automatic notification
ESTABLISHEDMore than 208,600 geofencing notifications reported in the year.