US12039568B2View granted patent ↗

Granted United States Patent · US12039568B2

United States Deployment Analysis

Purpose of United States Deployment Analysis

This analysis examines publicly disclosed Woosmap deployments and integration architectures for evidence of combined functionality corresponding with the limitations of the granted claims of US12039568B2.

The independent-claim analysis identifies multiple areas of technical correspondence within Woosmap’s publicly disclosed technology. This section examines whether publicly disclosed customer deployments and integration architectures provide additional evidence concerning the combined operation of those functions.

Particular attention is given to implementations capable of connecting location and historical user context with customer information, targeting logic, temporal conditions and automated consumer communications.

U.S. deployment evidence — not yet established

12 — Evidentiary position

United States deployment evidence — present position

Established

  • Named, live customer deployments of Woosmap geofencing delivering personalised, location-triggered offers to consumer devices at volume.
  • A deployed click-and-collect workflow in which an automatic action is issued on a combined location and time (ETA) condition.
  • Four official integration guides establishing that Woosmap geofence, POI, visit and Zone of Interest events are supplied to customer-engagement platforms with store and user-property fields attached.
  • Woosmap's own retail material describing habits, recurrent locations, contextual marketing and location-based push within one retailer architecture.

Strongest combinations

  • Phoenix Nhance — the greatest number of architecture elements observed in one named deployment: retailer system, consumer device, retailer location, geographic condition, automatic notification and a retailer-side customer record.
  • Click-and-collect / ETA implementations — the only public material establishing a temporal condition operating as the trigger for an automatic action in a live deployment.
  • Salesforce Marketing Cloud and Batch integrations — the documented paths carrying the widest event payload, including contact identity and segmentation inputs.

Remaining questions

  • Whether previously collected user information is in fact used to select which consumer receives which communication in any named deployment.
  • Whether retailer-entered demographic or preferred-recipient criteria are applied in any named deployment.
  • Whether any single named deployment brings the geographic condition, the temporal condition and the relevance determination together.
  • NO SUFFICIENT PUBLIC U.S. DEPLOYMENT EVIDENCE IDENTIFIED AT THIS STAGE.

Next diligence priority

The single most material outstanding item is a publicly documented United States implementation in which a Woosmap geofence, visit or Zone of Interest event enters a customer-engagement platform and a consumer communication is issued by segmentation or journey logic. A named United States customer disclosure, a United States case study, or an engagement-platform reference describing a United States retailer using the Woosmap connector would each materially advance the analysis. Absent that, the review should not treat any independent claim as established in a United States deployment.

This section records the technical evidentiary position only. The legal characterisation of that position, including any territorial analysis, is a matter for patent counsel.

Evidence library →Review summary →
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