Deployment 01
GLOBAL / NON-U.S. DEPLOYMENTThe Phoenix Mills Limited — Phoenix Nhance loyalty application
Shopping-mall operator / retail loyalty
A loyalty application in which geofencing is used to deliver tailored promotions to shoppers' phones as they move through the mall, alongside indoor navigation, receipt-scanning loyalty points and campaign mini-games. The published figures include 1,438,167 registered users, 492,518 marketing campaign notifications and more than 208,600 geofencing notifications delivered in the reported year.